Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations

Abstract

Organizations are readily implementing innovative technological solutions, including artificial intelligence (AI) and robotics, to remain competitive. However, these implementations often disrupt the existing routines and practices of stakeholders that are critical for organizational performance and success. If stakeholders are not part of the implementation decision process, the technological disruption may induce stakeholder resistance that may potentially lead to organization-wide turbulence. Addressing this scenario, this paper conceptualizes six principles of responsible digital implementations to develop operational resilience facilitated by discursive channels between organizational leadership and stakeholders. We close by outlining an action plan that provides guidance for managers considering implementing digital technologies, as well as suggest some potential fruitful future areas of research.