SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

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SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS
 
Schuurman, Gillian Samantha; Bont, Louis
(2022) Pediatric Infectious Disease Journal, volume 41, issue 7, pp. e292 - e295
(Article)
Abstract
Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for ... read more
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Keywords: google trends, public awareness, respiratory syncytial virus, social listening, Respiratory Syncytial Virus Infections/economics, Search Engine/economics, Humans, Respiratory Syncytial Virus, Human, Cost of Illness, Infant, Microbiology (medical), Infectious Diseases, Pediatrics, Perinatology, and Child Health, Journal Article, Comparative Study
DOI: https://doi.org/10.1097/INF.0000000000003538
ISSN: 0891-3668
Publisher: Lippincott Williams & Wilkins
Note: Publisher Copyright: Copyright © 2022 Wolters Kluwer Health, Inc. All rights reserved. Copyright © 2022 Wolters Kluwer Health, Inc. All rights reserved.
(Peer reviewed)