Bastard culture (SCREENSHOTS AIBO)

Abstract

A confrontation between corporate producer and a user community is examined in the AIBO case. It demonstrates how user communities raise media attention in order to publicly claim their right of cultural freedom. The AIBO case furthermore shows to what extent companies are challenged not only by user appropriation but also by the complexity of their own products for which they fail to provide the necessary support. The majority of users participating in the mentioned projects appear to be male.