The extension of the culture industry (AGGREGATION CH 5)

Abstract

After the adaptation of technology and user participation have been examined, Chapter 5 will deal with the resulting dynamics. The extended culture industry develops different dynamics to respond to user participation. A conservative reaction is defined as confrontation, often recognizable in the actions of industries whose business model is severely challenged through the material characteristics of digital artifacts, such as the music and film industry. The cases discussed as implementation shows to what extent media corporations are able to shift from content creators to platform providers for user-created content, and how they channel user activities in software design. The strategy presented here as integration reflects a new approach to cultural production, thriving on collaboration among user communities and developing a culture of participation based on mutual acceptance, objective discussion, and shared values.