Oiconomy Pricing - Real price of roasted coffee beans from Ethiopia

Abstract

Moyee is a specialty coffee manufacturer from the Netherlands. The company sells roasted coffee sourced from Mizan, Ethiopia, where the fresh coffee cherries are cultivated by local farmers and processed by local professionals. Moyee hasbeen engaging various projects to improve the sustainability of the coffee supply chain but has not yet quantified the full externalities associated with the coffee beans.