You're invited - RSVP! The role of tailoring in incentivising people to delve into their pension situation

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You're invited - RSVP! The role of tailoring in incentivising people to delve into their pension situation
 
Dinkova, Milena; Elling, Sanne; Kalwij, Adriaan; Lentz, Leo
(2022) Journal of Pension Economics and Finance, volume 21, issue 1, pp. 38 - 55
(Article)
Abstract
This paper used a randomised field experiment to test if tailoring an email invitation induces pension scheme participants to delve into their online personal pension situation. Action perspective and degree of urgency conveyed in the invitation were tailored based on gender and age. Overall, our empirical findings show that such ... read more
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Keywords: Field experiment, financial decision making, pension communication, pension information, tailoring, Taverne, Finance, Economics and Econometrics, Organizational Behavior and Human Resource Management, SCI and SSCI Journals
DOI: https://doi.org/10.1017/S1474747220000141
ISSN: 1474-7472
Publisher: Cambridge University Press
Note: Funding Information: We gratefully acknowledge financial support by Netspar for Large/Medium vision projects for the following project: Preparing for Retirement: Tailoring, Literacy and Effective Pension Communication (LMVP2014.02). Furthermore, we thank Rob Alessie, Wiebke Eberhardt, Franziska Heinicke and Hans Bloemen for their valuable comments, and the participants of the Netspar Pension Day 2016 in Utrecht, the International Netspar Pension Workshop 2017 in Leiden and the participants of the Netspar Pension Workgroup in October 2017 and February 2018, for a lively and fruitful discussion. We thank Henk Pander Maat for valuable comments and for helping with the text analyses with the LiNT-tool (a tool for readability of Dutch texts). Publisher Copyright: Copyright © The Author(s), 2020. Published by Cambridge University Press.
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