Towards Agent-Based Models of Rumours in Organizations: A Social Practice Theory Approach

Abstract

Rumour is a collective emergent phenomenon with a potential for provoking a crisis. Modelling approaches have been deployed since five decades ago; however, the focus was mostly on epidemic behaviour of the rumours which does not take into account the differences between agents. We use social practice theory to model agent decision-making in organizational rumourmongering. Such an approach provides us with an opportunity to model rumourmongering agents with a layer of cognitive realism and study the impacts of various intervention strategies for prevention and control of rumours in organizations.