On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling

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On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling
 
Lehmann, Christian; Bidmon, Christina
(2021) Journal of Business Models, volume 9, issue 3, pp. 8 - 16
(Article)
Abstract
Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the “Business Coaster” we present a simple and playful tool that helps students to get in touch with numbers and design the value capture side of a business model
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Open Access version via Utrecht University Repository Publisher version
 
Keywords: Business model, financial planning, teaching entrepreneurship
DOI: https://doi.org/10.5278/jbm.v9i3.2801
ISSN: 2246-2465
(Peer reviewed)
 
 
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