Social creativity: Reviving a social identity approach to social stability

Abstract

Social Identity Theory (SIT) is commonly applied to explain social change. We aim to revive interest in the concept of social creativity in order to provide a SIT perspective on bolstering and challenging social stability. Social creativity allows people to maintain or achieve a positive social identity through re‐interpreting intergroup relations. Despite this crucial role in shaping intergroup comparisons, the causes and effects of social creativity are largely unknown. To understand how social creativity can contribute to social stability, we argue for a return to SIT’s dynamic nature of constantly re‐negotiating intergroup relations, involving both higher‐ and lower‐status groups. Within these dynamics, we propose that social creativity can play the roles of coping with, promoting, and questioning social stability. Additionally, we outline a research agenda for future research on social creativity and discuss the impact that social stability can have in societies.