Beer as Cultural Lubricant: Brewing Tsingtao, Regenerating Qingdao

Abstract

Beer has become a driver of urban regeneration worldwide. In particular, breweries have become symbolic when physically transforming former industrial areas. Beer festivals, visitor centres created by major breweries and the popularity of the craft breweries and brewpubs each contribute to the growth of beer tourism. Meanwhile, adaptive reuse of former industrial breweries brings new life to former industrial spaces. This chapter focuses on the ways in which Tsingtao beer influences regeneration of Qingdao, China and this work frames these developments in the broader perspective of beer-led urban regeneration.