Abstract
The first measurement of e+e− pair production at mid-rapidity (|ηe| < 0.8) in pp collisions at √s=7 TeV with ALICE at the LHC is presented. The dielectron production is studied as a function of the invariant mass (mee < 3.3 GeV/c2), the pair transverse momentum (pT,ee < 8 GeV/c), and
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