How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults

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How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults
 
Bol, Nadine; Van Weert, Julia C M; Loos, Eugène F.; Romano Bergstrom, Jennifer C.; Bolle, Sifra; Smets, Ellen M A
(2016) Journal of Health Communication, volume 21, issue 4, pp. 387 - 396
(Article)
Abstract
Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (
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Keywords: Taverne, Public Health, Environmental and Occupational Health, Health(social science), Library and Information Sciences, Communication
DOI: https://doi.org/10.1080/10810730.2015.1080327
ISSN: 1081-0730
Publisher: Taylor and Francis Ltd.
(Peer reviewed)
 
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