Seducing, engaging and supporting communities at Achmea

Abstract

This paper discusses the development of sponsored communities of practice at Achmea and their contribution to the strategic objectives of the organization. The development process, based on the empowerment of communities, stresses the role of the participants. The paper introduces the SES model (seduce, engage, support) for the development of CoPs. The distributed nature of CoPs at Achmea imposes extra demands and requirements on their design. The paper also discusses specific aspects related to the support of distributed communities, and methods to facilitate collaboration management in distributed settings