Car ownership motivations among undergraduate students in China, Indonesia, Japan, Lebanon, Netherlands, Taiwan, and USA

Abstract

‘‘Peak car’’ and related discussions suggest that especially younger people (age cohort until 30) have less desire to drive and purchase cars. This might though only be true for a limited range of developed countries. This study aims to understand the role of personal background and the country context influencing future car ownership decisions of younger people in seven countries (China, Indonesia, Japan, Lebanon, Netherlands, Taiwan, and USA). The main foci of this research are undergraduate students where it is expected that their current attitudes and habits will influence their travel behavior after they graduate and obtain a job. A web survey asked students about their attitudes towards car and public transportation, social norms, their socio-demographic situations, current mobility patterns and the intention to own a car after graduation. We conducted a descriptive analysis as well as correlation analysis of the survey data focusing on explaining intentions to own a car in the future. We find that there is a significant difference between developing and developed countries; students in developed countries have less desire to purchase cars. Expectations of others appears an important determinant of purchase intentions whereas income and the symbolic affective meaning of the car are less correlated with intentions.