‘Consumers as risk takers: evidence from the film industry during the 1930s’
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‘Consumers as risk takers: evidence from the film industry during the 1930s’
Sedgwick, J.D.; Pokorny, J.
(2010) Business History, volume 52, issue 1, pp. 74 - 99
(Article)
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ISSN: 0007-6791
Publisher: Taylor and Francis Ltd.
(Non peer reviewed)
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