Instagram, imagovorming en zelfpromotie

Abstract

The current research examines the role of Instagram in the life of young adults and takes a closer look at how Instagram is related to the formation of an image and to self-promotion. The motives for Instagram use were therefore being studied. Data was gathered through in-depth interviews with 7 participants, of which 6 were female and one male, aged 18-25 years and through a qualitative visual content analysis of their Instagram-profiles. Results showed that Instagram is a versatile medium that brings together various functions. People stay in touch with their social network by providing each other visual updates that mainly show highlights of their life. People use Instagram to inspire and stimulate each other in creativity and lifestyle. One is aware of the implicit codes of conduct in order to form a personal and interesting image. This is done by editing their pictures with ‘filters’ and by the use of certain poses. Instagram has an important role in gaining approval and appreciation by others through likes. Because of the potential danger of satisfying psychological needs such as self-confidence through online activity, more research needs to be done on the role of Instagram in the life of teenage girls.